1.Report to/ Báo cáo cho
Organized Trade Manager
2.Main purpose/ Vai trò
- Be a Category Expert in MT who leads category activation, range rationalization, space-man, imported range development with MKT team.
- Turn Shopper Insights from internal & external data source into fruitful Analysis, which supports GKAM in account plan, monthly/quarterly review, promotion evaluation, conduct WCCE with Top 5 MT customers; as well as supports MKT in pack-price development by MT format.
- A&M budget management and in-store POSM management.
3.Accountabilities/ Nhiệm vụ
a. Be a Category Expert in MT: (Lead = D & C & E)
- Lead to build compelling sell-story for : NPD/Activation to MT-customers
- Lead Category Range Review Project with Top 5 MT- Customers (i.e. Range Rationalization, Space-Man, Planogram Recommendation)
- Be a Brand champion for Imported Range – GTM, Pricing, Promo on imported NPD
b. Turn Shopper Insights to fruitful Analysis (Co-ordinate = I & C)
- Source from internal data (Nielsen, Kanta, Euromonitor,etc.) & internal data (from CU, Global,etc.) to analyse Shoppers related to MT & E-commerce.
- Support GKAM for: Monthly Review/ Quarterly Review/ Market Movement Update / Competitors
- Support WCCE with top 5 customers (i.e.: Vinmart, Co-Op, Circle-K, Family Mart, BHX)
- Co-work with GKAM for: Account-Plan / Promotion Evaluation / NPD-Shopper KPI (Speed to market/ SPDD/ Dist.) / Premiums – for top 10 MT-Accts. (80%Biz.)
- Support Marketing team (CAT) for: MT-Shopper Insights in developing Brand, Pack-Price for MT channel and Pricing & Promo Scheme on Imported Range.
c. Develop E-commerce business (Lead = D & C & E):
- Identify new E-commerce trends and opportunities for business growth.
- Building roadmap for WCCE with top 3 E-commerce (Plan, Do, Review).
- Prepare and present product proposal to future and current E-commerce partners.
- Support GKAM for building commercial content via E-commerce Customers (either via E-Operator “consignment” /or directly handling ”outright”)
- Handle specific sales events thanks to/ based on collected information from MKT to enhance brand’s visibility and improve sales performance at E-com channel
d. A&M budget management (Lead = D & C & E)
- Spending Tracking v.s. Budget of in-store POSM,TOT_Tools of Trade & MT Customized Sampling & Activation
- Internal Gatekeeper for Sampling & provide the Summary Projected Volume for MT-Sampling in S&O
e. In-store POSM Management (Lead = D & C):
- Co-ordinate with Trade TMKT, MKT & Sales to develop POSM, TOT, in store media, market materials, etc. for MT & E-commerce.
f. Trades’ Notification (Support = C):
- Co-ordinate with Sales Operation team to make sure OTIF Trade letter, Mock-Up/Sample Products served for MT & E-commerce.
g. Others: Support line manager to find data and explore trends and insights of new channels as request.
4.Requirements/ Tiêu chí cần thiết
- University graduation in Economics, Commerce or related field.
- At least 3 years of work experiences in the same role, or 5 years of experiences in the field of Trade Marketing/ Organized Trade/ Research/ Customer Insights.
- Strong analytical skill.
- Confident and articulate communicator capable of inspiring strong collaboration.
- Ability to manage simultaneous projects and meet deadlines
- Business result oriented, ability to forecast and manage budget.
This Job Description is only general guideline and subject to change depending on business requirements and situations. Accordingly, adjustment shall be made by the Company from time to time.
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